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Fairness Mind map
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Fairness Mind map
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Module 1
Module 2
Module 3
Module 4
Module 5
FAIRNESS
Target Growth
What is the potential for market growth in your sector?
High
Low
What is your capacity in relation to market demand/potential?
High
Low
What is the level of competitive intensity in your sector?
High
Low
What is your level of innovation?
High
Low
Capital Investment
Have you invested in your premises/location?
High
Low
Have you invested in your equipment & machinery?
High
Low
Do you have a strong brand?
High
Low
Have you invested in Software & Systems?
High
Low
What is the value of your stock?
High
Low
Financial Strength
How reliable/predictable is your cash flow?
High
Low
What is the level of your customer loyalty?
High
Low
Do you have high value-added/competitive edge in your supply chain?
High
Low
Can you provide collateral to support financing?
High
Low
Business Overview
Service Sector
Tech
Value Added
Product
Manufacturing
Retail / Hospitality
Distribution
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